Asset library and media integrations

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Message tagging
With Sprout’s internal tagging tool, it’s easy to group and categorize messages based on content type, campaign, workflow, business objectives and marketing strategies while you’re composing a message. Tags automatically organize content and streamline performance analysis.

A screenshot of Sprout Social's Compose feature that demonstrates how to add tags.
Rather than storing your social media assets in various locations (including your fusion data social media posting calendar template), Sprout allows you to create, organize, edit and publish assets from one central location. From your asset library you can manage media and quickly create visually striking social posts.

A screenshot of the Asset Library in Sprout Social. In the screenshot, multiple images can be seen.
Sprout integrations enable you to directly add videos and images from tools like Google Drive, Dropbox and Canva to your asset library.

URL tracking
Sprout’s URL tracking capabilities append tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic and conversions from social posts. Links will automatically be defined by the social network, account and the specific post without manually creating parameters.

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Having a social media calendar template is a non-negotiable for team organization and efficiency. But it isn’t the most effective way to up your social media management game.