Increased brand visibility through prominent placement above search results
Ability to promote multiple products simultaneously and strengthen brand identity
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Example ad of Sponsored Brands on Amazon
Sponsored Display
Sponsored Display ads allow sellers to mexico phone number list promote their products both on and off Amazon. and shopping signals to reach relevant audiences. They appear on various placements, such as product detail pages, search results pages, and even external websites and apps. Sponsored Display ads offer a user-friendly interface and allow advertisers to create their campaigns quickly and easily without requiring extensive design knowledge.
Benefits of Sponsored Display:
Targeted communication: Reach customers at different stages of the purchase decision, from product discovery to purchase intent.
Effective retargeting: Target customers who have already shown interest in similar products.
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Example of Sponsored Display on Amazon
Additional advertising options
In addition to Sponsored Products, Sponsored Brands and Display Ads, Amazon also offers other advertising formats, such as:
Amazon Brand Stores : A dedicated website on Amazon where companies can showcase their products and brand.
Amazon DSP (Demand-Side Platform) : A programmatic advertising program that allows businesses to reach their audience across various websites and apps outside of Amazon.
Amazon Coupons : Discount campaigns that activate customers on product pages and motivate them to make a purchase.
Choosing the right advertising formats
When choosing advertising formats on Amazon, companies should consider their goals, target audience and budget. Sponsored Products are good for targeted product advertising, while Sponsored Brands can increase brand awareness. Display Ads offer a visually appealing way to reach customers. The other advertising options such as Amazon Stores, DSP and coupons offer additional opportunities to expand the marketing strategy.