How to Use Binary Marketing for Your Business

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The best customer is the one who has already bought from you: offer him a reward for his loyalty! Having loyal customers means creating a stable base of people who will tend to buy your services or products again, who will talk about them with their friends online and offline, becoming brand ambassadors for your brand and helping your company increase its notoriety.


This is why you need to set up a binary marketing strategy, that british student data is, plan your marketing actions so that they travel “in parallel” , like train tracks, to achieve two important business objectives: retaining existing customers and gaining new ones by generating leads . Tips for Creating an Effective Binary Marketing Strategy 1.

Know your target: profile customers and non-customers Study the purchasing behavior of your target, show that you are attentive to the needs of your most loyal customers, but also to the needs of people who have not yet become your customers: to both targets, offer quick solutions that satisfy their needs and solve any problems.


Show them that you do not consider them as "numbers"! [ Read the in-depth analysis on Customer Profiling ] 2. Create dedicated promotions for customers and non-customers Once you understand what your customers like or need, offer them specific incentives.