Soulo discovered what he describes as

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He hopped onto Skype calls with customers to try to better understand how they used Ahrefs, and to learn what they can do to make the eperience better. It was through these customer calls, the “two driving forces of Ahrefs.” “I noticed that a lot of people, when they sign up for Ahrefs, they sent me emails that said ‘I read your articles.


I saw how you use Ahrefs for this, and this new zealand cell phone number list made me sign up.’” content strategy 4 It struck him. It was so intuitive, so logical. And it had been blatantly obvious. After all, it coincided with his own personal hypothesis for how people choose tools. “My theory is that people don’t sign up for your tool and then learn how to use it.


My theory is that people first learn how to use your tools, and they sign up because they know how to use your tool.” From this, Soulo created the two driving forces of Ahrefs: Force 1 - Eplain to others why Ahrefs is better than the alternatives. This was important because Ahrefs wasn’t the only SEO toolset in the market.