SEO Without Traffic:

[kexej28769@nongnue]

Community Speaker: Hannah Thorpe
Answer boxes, voice search, and a reduction in the number of results displayed sometimes result in users spending more time in the SERPs and less time on our websites. But does this mean we should stop investing in SEO?

This talk will cover what metrics we should be paying attention to now, and what kinds of strategies need to change, covering everything from measuring more than just traffic and rankings to expanding your keyword research beyond just keyword volume.

When everyone else zigs, winners zig. As winners, when your 101+ competitors are trying to automate until the cows come home and try their way to split-second greatness, you’re zigging. Whether you’re benin number data or B2C, you’re marketing to humans. Real people. Homo sapiens. But where’s the human element in the game plan? Quite simply, it’s gone, creating an opportunity for smart marketers.

In this talk, Ashley will provide a framework of simple user interview and survey techniques for building customer empathy and your “voice of the customer” playbook. Using real-world examples from companies like Slack, Pinterest, Intercom, and Airbnb, this talk will help you uncover your customers’ biggest problems and pain points. Learn what, when, and how your customers research (and Google!) the need you solve; and find new sources of information and influence so you can explore distribution channels and partnerships.

12:25–1:55 pm
Lunch


2:00 PM to 2:30 PM