A conceptual recipe for effective storytelling

[kexej28769@nongnue]

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Video transcription
Hello, Moz fans. Welcome to the second edition of Whiteboard Friday. I’m here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I’m a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com.

I want to tell you a little story. So I spent 12 belize number data as a digital analyst and SEM, I was providing a lot of insights, but nothing ever came of it. People fell asleep or never responded. No action was being taken. So I decided to find out what was going on, and I learned all these great tricks to do it.


A journey is that effective data visualization tells a story quickly, clearly, accurately, and ethically, and it really had four main goals - to inform decisions, inspire action, excite people, and most importantly, communicate the value of the work you do.

Now, there are a lot of things you can do, but I was struggling to find a specific process that was helping me get from what I was trying to communicate to people to follow it. So I developed my own methodology. It's called the PICA protocol, and it's a conceptual recipe for effective data storytelling. What I love about this protocol is that it's practical, accessible. It's not complicated. It's a recipe, and it's repeatable. I believe it will get you where you need to go every time.