How do you create a lead scoring system

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But what should you include? that identifies leads who are ready for a sales conversation—instead of “leads” that simply signed up for a marketing eBook or have read three or more of your blog posts? Lead scoring models become an indispensable part of any lead generation strategy when they correctly identify behaviors that indicate buying intent.


To do this, you need data. To that end, in this article, we’ll walk you japan cell phone number list through a specific process you can use to craft a lead scoring model for your website. As a bonus, we spoke with Alicia Duddy—one of our business development leads here at Leadfeeder—about how she thinks about lead scoring models. In the second half of this article, we’ll share the specific steps Alicia uses to decide whether a lead is ready for a sales call.


Note: Want to see what companies visit your website—even if they don’t fill out a form? Try Leadfeeder for free. 3 Steps to Identify Data about Your Best Customers To create an accurate lead scoring model, you’ll first need to dig up data on your best customers. Here are three steps to do that: Step 1: Search Your CRM If you’re storing customer data and interaction history in your CRM, that’s the perfect place to start your research.