Employee advocacy is when an individual promotes their employer’s brand throughout their individual social media networks to benefit both parties. The individual is able to establish themselves as a thought leader in their respective industry, and the business receives increased brand awareness while maintaining control over their messaging.
A graphic of the most important business outcomes of an employee self employed data advocacy program. The reasons listed include increase brand awareness, increase # of qualified job candidates, control over brand messaging, drive more qualified leads, establish thought leadership and networking opportunities. The data is from the 2022 Sprout Social Index™.
This awareness does more than just build brand’s social media reputation. It drives measurable ROI. For example, Edgio saw $126,000 in earned media value in just three months after adopting Employee Advocacy by Sprout Social. In an uncertain economic environment, that type of brand awareness can push you past your competition in the eyes of your target audience.
Employee Advocacy by Sprout Social makes it easy for employees to find your lead-generating content that aligns with their focus and audience, so they can quickly post approved messages to their social network. On top of that, Advocacy’s deep integration with Sprout means you can compose and publish posts for Advocacy and your brand’s social media channels, all in one place.
A screenshot of the general report available in Employee Advocacy by Sprout Social.
6. Check that you’re posting on social at the right time (for your audience)
Posting content at the right time often means more impressions, engagement and conversions. Data will tell you, for example, that the worst time to post on Facebook is Sunday. But your audience is unique. Analyze your social platforms and find what times work best for you, then build a publishing schedule from there.