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Different goals require different types of evergreen content. Introductory pieces can build brand awareness, while prospective buyers might be more interested in advanced research or data. Once you have your goals in mind, you’ll want to find out what type of demographics you’re working with. Understand the types of people you’re writing for. One way to do this is to look at your Analytics data, like in this screenshot from WordStream.


Image 6 Do some research to understand what types of content italy cell phone number list these prospects are most interested in. What problems are they trying to solve? What issues are they facing? How can you help them? A great way to find great topics is to research what’s popular in BuzzSumo. This tool lets you see the total shares for different articles on a topic and gives you a feel for which content might be most popular.


Image 7 You can test content ahead of time using or another social network. Write a simple post about a topic you’re interested in covering in more depth and see what type of response you get. written by someone else and test the reaction before writing your own piece.