SEO results of ROPO reporting

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1. PPC Results for ROPO Reporting
First, we found that 47% of offline customers visited DID Electrical’s website before visiting the store and making a purchase. This alone was an incredible insight into consumer behavior that the team at DID was able to offer. We went even further and determined that 1 in 8 measurable offline sales were driven by a click from AdWords.


This ROPO reporting method also means we can belarus number data the value of organic click-throughs using the same reverse engineering we used for PPC clicks. Based on the same data set, we discovered that 1 in 5 in-store purchases were made by customers who had visited the DID site via an organic click before visiting the store.

3. Business results of ROPO reporting
ROPO reporting proved to be a great solution to DID’s needs in providing clarity on its website’s position in the multi-channel experience. With at least 47% of offline shoppers visiting a site before making a purchase, 1 in 8 of them influenced by AdWords and 1 in 5 by SEO, DID can now show how sales on online stores have been impacted. Internally, the website was no longer seen as just another store — it was now seen as a hub that connects everything for a better customer experience.



With the deep understanding of multi-channel retail offered by ROPO reporting, DID was also able to more effectively increase their budget allocation between digital and traditional channels. These insights enabled them to justify moving a larger portion of their marketing budget online. Digital will account for over 50% of their overall marketing budget in 2018!