Storytelling Definition

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Storytelling uses archetypal narrative structures and roles that have been proven to captivate the reader. The stories are all structured according to the same basic pattern: the hero's journey . Even in ancient times, people like Aristotle tried to define this typical narrative pattern and its effects.

In 1949, researcher Joseph Campbell took a closer look at the hero's journey in his book "The Hero with a Thousand Faces" - his work was considered the bible of the "New Journalists" in 1960. Thanks to Campbell, they and even well-known directors such as George Lucas recognized how effective narratives are in reaching the audience.

The hero's journey model can be found in many cambodia whatsapp number data areas: Hollywood, literature, politics, etc. But it is also used in the business world: in leadership, branding , marketing, advertising, PR and communication.

Such stories are a fascinating art with which you can convey information and at the same time arouse emotions . Here you have the opportunity to reach the hearts of the listeners and carry them away.