Site performance

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If you get traffic from both brand and non-brand keywords, you should also decide which types of keywords to focus on more from a tracking POV. In general, non-brand keywords are more competitive and volatile. For most sites, it would make sense to focus mostly on them.

Don’t forget to track rankings on desktop and mobile. This will make it much easier to diagnose issues after launch if there are performance issues on one device type. If you receive a high volume argentina number data traffic from multiple countries, consider tracking keywords in other markets as well, as visibility and rankings can vary significantly from country to country.


The page load time of a new site can have a big impact on both traffic and sales. Several studies have shown that the longer a page takes to load, the higher the bounce rate. Unless the page load times and site performance scores of the old site are recorded, it will be very difficult to attribute any traffic or revenue loss to site performance once the new site goes live.

It is recommended that you review all major page types using Google's PageSpeed Insights and Lighthouse tools. You can use the summary tables below to benchmark some of the most important performance metrics, which will be useful for comparison once the new site goes live.