Companies Use Neuromarketing Methods in Pricing

[Joywtome231]

Decision paralysis
If there are too many product options, the brain has a hard time making a choice. Its attention is scattered - it has to analyze too much data to weigh the pros and cons of each decision.

Encourage the customer to buy - provide them with two or three options in response to a request. They should have obvious differences, clear pros and cons, and a noticeable difference in price. Then the brain will quickly "weigh" all the factors and make a decision.

The magic of numbers
This is an old marketing trick that sales people have been using for a long time. Our brain pays more attention to the beginning of a sentence or a number. That is why the price of 9,990 rubles is more attractive to it than 10,000.

Subconsciously, a person will choose the first option - it starts with the number 9 and will immediately attract more attention. The difference in price is only ten rubles, but the client needs to make an effort to analyze this data.


Instant benefit
The consumer would rather opt for a small reward or discount, but right now, than usa phone number list agree to a significant bonus in the future. After all, in order to receive this bonus, he will have to remember the terms of the promotion and come to the store again.

Brain work is energy-consuming. The system strives to reduce the amount of effort required for thinking.
Feel free to offer your customers a "quick deal." If a customer gets a 50 ruble discount right now, it will be more valuable to them than a 500 ruble gift from a competitor in the future.

A familiar object
People find it easier to contact companies they are already familiar with, because their brain has already processed most of the information associated with the purchase. Therefore, customers are directly interested in you selling them your product again.

Stay in touch with your audience after the sale: send them useful content via email, SMS or push notifications with information about new promotions. Tell them that they will receive individual conditions for a repeat purchase - this will speed up the decision-making process.

Avoiding losses
The brain strives to reduce possible losses for a person. Therefore, information that the advertising campaign is coming to an end or the product is already running out has a stimulating effect on it.

The only thing is that messages like “Sale only today!” or “This is your last chance to get a deal” should be truthful. After all, if the company’s deception is revealed, your manipulation will most likely push away customers rather than attract them.