What are the difficulties along the way?

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Compare actual results with the set KPIs. If the indicators are lower than expected, think about the reasons. For example, if the ad does not provide the expected number of applications, you may need to change platforms or test other advertising creatives.

Why is it difficult to determine strategy and tactics
It is difficult to understand how to define a strategy
Sometimes it is difficult to understand what we want to achieve. Therefore, developing a strategy is only possible when there is a global goal. Only with its help will it be possible to develop the strategy itself.

The following questions will help you think through your strategy:

What do I want to achieve? What results do I want to achieve in a year or two?
What resources are available to achieve the goal?
What is missing to get what you want?
By answering the questions, you will be able to understand what romania phone number list goal to set and what direction of strategy to choose.

It is difficult to see the line between strategy and tactics
Strategy and tactics are always interconnected, but sometimes it is difficult to understand the difference. The concept of "strategy" means the general direction and vision, the key points for achieving the goal. Tactics are the specific steps for implementing the strategy.

Strategy: Increase market share by 25% within the next year.

This goal describes the general direction of the company's development - to increase sales and attract more customers. It does not specify how exactly this will be done, how it is planned to be tracked. The strategy gives a general picture of what the company wants to achieve and sets the vector of work.