Is the solution in large agencies that have a daughter of each discipline? Maybe. Provided they get rid of those daughters as soon as possible and let all creatives work together. Never put a single-minded creative in charge. Because then things will still go wrong. He will only think in his own discipline. If you as a mother want your daughter creatives to tinker together, then at least put a hybrid creative in charge. TBWA is trying this approach and provided the daughter creatives remain nice to each other, it might just work.
Most social communities today are set up and maintained without creatives, but by community managers. The function thailand telegram of a community manager was created to meet the demands of a social community:
a bit of strategy to filter insights from the fans
a bit of webcare to answer consumers
a piece of account to keep in touch with the customer
a bit of secretary to keep track of stats and figures
a bit interactive to get a lot of engagement
And… a bit of creation to post fun stuff
The function of community manager arose from these needs. But does not take into account the talent of people. One community manager can write well, but hates statistics and monthly evaluations. The other community manager enjoys all those figures. And can develop strategies based on them. Which means he has no time to write nice copy or to develop concepts.