German companies are definitely showing interest and willingness to invest in CRM systems. 40% of the companies surveyed are prepared to spend between 11 and 50 euros per user per month on CRM software. A further 35% would invest up to 10 euros per user per month. But what is stopping so many companies from using CRM software in customer management?
Mr Vogelgesang says: "I suspect that the lack of skilled personnel and the high costs of introducing a new CRM system are the decisive arguments here. Some people may also be unsure as to which CRM system is right for them and are therefore hesitant to make a decision."
There is no discernible connection between the size of a company and the willingness to pay for CRM software. spain telegram data According to Georg Blum, the use of a CRM system is not due to the size of the company or "the industry, but to the management's understanding and awareness that in the future, companies that focus on customer centricity will be and remain competitive. Primarily, companies spend more money when the boss (owner or CEO) has recognized the potential it offers."
6. The demand for software in German is met in the CRM market
CRM Trends 2018
For a good half of the companies, CRM software in German is very important. When asked whether the demand for CRM tools in German is being met, Georg Blum replied: “Yes, in any case there are enough providers in Germany with different levels of complexity and in different price ranges.” We asked him whether many companies work with English-language software: “No, very rarely.”