Data: It turned out that the green color is less noticeable against the background of the rest of the landing page information, and click-through rates decreased.
Conclusions: the hypothesis is incorrect. You need to return the button color or continue experimenting further.
HADI cycles are a methodology that requires a systematic and thoughtful approach. It is important to adhere to certain principles and rules when working with this tool. Only then will you be able to use it most effectively and achieve your goals. There are several basic principles that can be identified :
Clarity and precision. The hypothesis must be specific, clear, measurable, and unambiguous .
Sequence. The order of the steps in the cycle must not be violated, otherwise the final results may be incorrect .
Continuity. HADI cycles assume an iterative approach. That is, a sequential el-salvador phone number list repetition of the cycle of experiments and analysis of results. As soon as you have completed one check, you immediately need to put forward a new assumption and start implementing it. Create several hypotheses for one metric and test them step by step .
Transparency. Working on HADI cycles requires close cooperation between different departments and team members. Open communication helps ensure that the cycles are successfully implemented and the set goals are achieved .
Evaluation and feedback. It is important to regularly evaluate the results of each cycle and learn from the experiments. For example, do not test hypotheses that are obviously not feasible. Feedback allows you to improve your strategy and approach to working with HADI cycles in the future.
In addition, there are rules and tips that will help a company work with HADI cycles more simply, quickly and efficiently:
Pros and cons of working with HADI cycles
HADI cycles, like any other analytical tool, have their advantages, disadvantages and nuances that you need to be prepared for before starting work.
How work with HADI cycles correctly
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