Within this framework, resources can be used optimally and employees work collaboratively, thus overcoming boundaries that previously arose due to an organizational structure.
Customer research is the first step in aligning a marketing structure with the customer experience. Survey and customer journey mapping software enable marketing teams to create buyer personas and journey maps that are perfectly tailored to their customers and the company.
The 2017 Gartner Marketing Survey also confirms the need to invest in customer belgium telegram data experience management and marketing tools, as these two components were identified as the most important aspects within a marketing organization:
( Source, November 2017 )
Marketing Areas - Customer Experience - Graphics
The fact alone that 39% of survey participants ranked marketing technology in the top three shows its importance and the need for technical knowledge and skills.
When shifting the focus from functionality to customer experience, it is important to take a close look at the technical skills of your marketing team.