Cross-sells and upsells can help you improve your email marketing conversion rates. Tell people how to save money on multiple products or show how your products combine effectively.
This email from Stein Mart combines different products that go together .
Stein Mart
And of course, an accompanying discount.
Maybe your customer needs new sheets but hasn't considered getting a whole new set of bedding. Why not start over?
Use changing seasons and other factors to build bundles or recommend upsells and cross-sells. The more effort investor database you put into your email and offer design , the more conversions you’ll get.
19. Use cart abandonment emails to increase ecommerce conversions
People are abandoning carts all the time. They get tired of filling out forms, they get distracted by something else, they guess the price e—w hateful.
You can target these people with follow-up emails. Say something like, "Hey, X items are still in your cart. Are you interested?"
Stick to a discount for abandoned items for an even better conversion rate.
Here is an example of an abandonment email that reminds subscribers to take advantage of a 10% discount.
Reduce the hassle of manually sending emails with Automation Tools
Why stress about manually sending emails when you can use marketing automation tools to schedule them?
Consider high-end automation tools that take user data into account and work well with personalization and segmentation strategies. However, you need to monitor activity to avoid sending spam-like emails.
According to a ZeroBounce report, 78% mark an email as spam if it looks like spam. You definitely don’t want your business email to end up as spam!
Send re-engagement emails
Similarly, you can re-engage people who haven't opened or interacted with your emails in a while. Start with a subject line like, "Hi, are you still interested in us?"
Provide a discount code, free shipping, or other incentive to get them back.
You can also re-engage customers who opened your emails but didn't convert on your offers. Send a follow-up email thanking them for reading your emails and offering them a new incentive to purchase.
Here is an example of an email “We miss you!” offering a free cash transaction.