In 2013, Facebook began pushing auto-playing videos in feeds, and other sites followed suit. Sure, video views skyrocketed, but so did the number of users who found it annoying .
By 2017, publications like Digiday declared the death of autoplay because a large percentage of respondents had a negative opinion of it.
Autoplaying video or audio doesn’t provide a good user experience. It leaves your visitors searching for the mute button or, worse, the X in their browser. That’s definitely not good news for your bounce rate.
4. Links to external sites
The more links you have to external sites, the more your visitors will click away. Essentially, you are increasing your paytm database bounce rate by leading your target audience to another website.
This doesn't mean you shouldn't have any external links. They are important in building authority and credibility . Google's EAT Benchmark Requirements .
Minimize external links, remove unnecessary ones from your pages, and place them below the margin to keep visitors on your site longer. These steps can potentially improve conversions. Alternatively, consider opening external links in a new tab or window.
Slow loading
According to a study by Portent, 86% of e-commerce websites load in less than 5 seconds.
However, with decreasing patience levels and attention spans, this duration can still lead to high bounce rates. Most website visitors will abandon your website if it takes too long to load.
The same study states that a website that takes a second to load receives a 2.5x higher conversion rate compared to one that loads in 5 seconds.
Keep in mind: the longer your page takes to load, the more people you lose. As you can see below, the conversion rate for slow-loading sites is significantly lower than for sites that load quickly: