Google analyticsgoogle search consolegoogle

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They are provided free of charge by google and will always accompany your strategies. Let's get to know them better:google analyticsgoogle analytics is a widely used data analysis tool that offers a multitude of features for evaluating the performance of digital strategies. In seo, it can help in different ways: get to know your audience better to build a persona; identify which are the most visited and best-performing pages; monitor organic traffic numbers; identify the channels that generate the most traffic (email, social, organic, etc.

);understand engagement (bounce rate, pages per visit, session dominican republic whatsapp data duration);monitor conversions generated by the seo strategy.Google analytics dashboardthese are just some analyzes that you can do with google analytics and that can help from planning to monitoring seo. But you will find lots of other data in the tool to help with your strategy.

search console is a tool that facilitates communication between the website and google and offers valuable reports for seo. These are some features it offers: know if there are indexing problems on the site; know if the site has been hacked or penalized by google; monitor the average position of your pages in the serp; identify the click-through rate (organic ctr) of your pages in the serp; identify which keywords activated your site in the serp; identify which sites direct backlinks to yours; ask google to disavow dubious backlinks to your site.