Best Practices to Optimise Server-Side Tagging

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Test your tracking

It’s also necessary to perform pre-data collection testing to confirm the functionality of the tracking mechanisms.


It is now clear that server-side tracking can be a powerful solution to prepare enterprises for the cookie-less world. Let’s explore the best practices for the most efficient use of server-side tagging.

Accuracy is Crucial: Make sure that your tracking codes are accurate to avoid the accumulation of wrong data that can hugely influence the findings.
Embrace Continuous Monitoring: Check your data daily to detect any issues qatar phone numbers list with its quality. Continual data backups mean problems can be identified and fixed before they are widely noticed, which also preserves the value of the data analysis.
Collaboration is Key: Involve your technical team in the entire process. They are the most important when it comes to laying down proper setup, solving all sorts of technical issues that may come up, and ensuring the proper functioning of your tracking system.
Seamless Integration: Server-Side Tagging with Google Analytics
Google Analytics is one of the top platforms for server-side tagging. It is commonly used to track website data. Shifting to server-side tagging for Google Analytics can also efficiently track users’ behaviour even if third-party cookies are no longer practicable. For guidelines on how to do server-side tagging, refer to the Google tagging documentation.