Even if your podcast content strategy changes and evolves over time, setting an initial goal is very helpful to get you started. First, you need to determine a target audience and then start finding topics.
Ask yourself what the audience wants to know from you, your company and/or your guest. If the range of topics is too broad, you may lose listeners who are only interested in certain aspects of the business. If the range of topics is too narrow and specific, it may be more difficult to attract new listeners.
Listeners primarily want to educate themselves israel phone number list through B2B podcasts and be inspired to new ideas.
Splendid study "B2B podcasts in Germany"
The Splendid study mentioned above also shows what the average target audience for B2B podcasts looks like: 52 percent of listeners have personnel responsibility, 56 percent are younger than 40 years old, and the gender distribution is slightly higher with men than women at 57 percent. Keep this data in mind when you are designing your B2B podcast, even though your individual target group may of course differ slightly from this.
Storytelling as well as industry-relevant topics and guests
In the B2B sector, it is particularly important to convey content that really helps the listener. Focus on clear best practices, explanations of complex topics and immediately implementable strategies rather than anecdotes without added value or a common thread. Address current events in your industry. Is there any new news, legislation, innovations, trends or requirements that have an impact on your work and your industry?