Creating a technical basis
When used skillfully, social selling is a highly effective method of generating leads. However, in order to convert contacts into customers, smooth internal processes are required. For example, it is necessary to define exactly when a contact is sent to sales and what further steps are to be taken. The responsible sales employee must receive this information reliably. With a CRM system, these processes can be standardized and automated. This means fewer contacts are lost and systematic controlling makes it possible to measure the success of sales measures. And companies can use this database to continuously optimize their sales strategy.
In order to win customers in the B2B environment, it is kuwait phone number list important to think empathetically and consistently focus on the pain points of the respective decision-maker. The push character of a cold call literally repels them, while the pull character of written messages takes them by the hand in a friendly manner. The power to act lies with the other person and their higher position is preserved. In reality, this is not so superior, because: The person is facing a challenge and benefits from finding a good solution. Politely leading decision-makers to this realization is the principle of social selling in B2B.
Lead generation with social media works through the targeted selection of potential interested parties and because those responsible have more control over communication. In B2B in particular, it is advantageous that a personal level is established from the outset. However, lead generation only succeeds if employees find the right tone in written communication. How much social selling is used and for which customer groups is part of the strategy. As always, the right marketing mix makes the difference. Social selling can be a useful addition here.