The Indian market opens its doors

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A successful company is one that cares and invests in both strategies to ensure an incredible experience for its customers and works on an integrated campaign concept across both channels.

It's amazing when we see a video on the Internet about an online campaign and then we walk mom data through the doors of physical stores and see that campaign in a different, but unified format. This creates value and is an excellent branding strategy.


According to eMarketer , the total revenue of the e-commerce market worldwide in 2018 is $32 billion , with a forecast increase to $50 billion in 2020 and $70 billion in 2022.

Walmart's investment in the purchase of 77% of Flipkart is therefore very significant - the rest is still divided between Tencent, Tiger Global and Microsoft. Previously, this part was acquired by Walmart and was owned by SoftBank.

The goal of this acquisition is to invest in India's digital journey, so that the e-commerce market grows four times faster than the retail industry and Walmart becomes a partner of one of the major Indian companies leading the digital transformation of retail.

In addition, the hypermarket can integrate more of the Indian know-how and technologies that stand out when it comes to innovation.