Amazon’s advertising model is based on a pay-per-click (PPC). However, it differs from advertising models on other online marketplaces. For instance, promoted listings on eBay support the pay-per-sale (PPS) funding model.
There exists a strong relationship between organic search and paid ads on Amazon. The goal of the platform is to help you drive sales by showing best-selling and high-converting products relevant to your customer’s query. Amazon malta phone number list aims to prioritise products that customers are more likely to purchase. These include products with good feedback and sales history. Eventually, when product sales and its feedback improve, their organic rankings also improve.
What are the Benefits of Amazon Advertising?
Amazon ads offer various benefits that significantly improve your marketing efforts:
Quality and brand-safe environment
Amazon has a vast user base. It’s trusted by sellers and buyers alike and facilitates brands to advertise their products.
Improves product visibility and sales history
Amazon Ads help you boost product visibility and sales history. With targeted ads, your products can appear more frequently for relevant customers’ queries in search results and related products section. Eventually, it will help you improve your product’s overall rankings on Amazon, ensuring more sales in the future.