Comparison of total traffic growth between periods

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Before you start reading this text, I would like to ask you a very simple question: are you satisfied with a content strategy that only aims to produce, publish and promote content to rank a few positions on Google?

If so, this text is probably not for you. Now... If you want to transform your content into the center of your strategy and generate real results for your business , then continue here with me and you will enjoy it a lot!

And you can be sure that you will benefit from the story of how Miotec has managed to remake its loan data strategy, significantly increasing the number of leads and engagement with its base.

Operating in the health sector for 15 years, producing and distributing physical assessment and recovery equipment, until May 2016, Miotec had a marketing strategy as traditional as its market.

Betting on the digital world was not so much a necessity, but rather a good opportunity . After all, who doesn't want to get ahead of the competition?

In the beginning, you didn't need much more than the basics of content marketing (producing, publishing and promoting regularly) to get some good results and see your content in the search engine to bring in some traffic. But that's not enough!

cta ebook digital competence

Looking for a way out
For almost a year, Miotec's Marketing team tried to carry out the basic actions that yielded the initial intended results.

Organic traffic is up, but what now? What to do with it?

Its competitors were already starting their strategies in the digital world – even inspired by the results Miotec had achieved.

But the reality was that the team needed to take the next step and transform that traffic into leads and, consequently, potential business. After all, that's what Content Marketing is all about!

Speaking with his consultants, Tulio Arrial , Miotec Account Coordinator, understood the moment they were in and what they needed to do to achieve a real impact on their business with the Content Marketing strategy.

And the first step towards that was...

Generate and converse with your subscribers
That traffic was a positive thing, but it didn't mean much on its own.



Comparison of total traffic between periods

Comparison of the growth of organic traffic from Miotec between periods

Miotec organic traffic growth comparison between periods

It was necessary to make those people who visited the blog also relate to the company and its content.