They don't take much time – usually one to two hours – and you can repost them on your social channels later to increase traffic.
To give your events a bigger reach, you can even turn your webinar or online event into a hybrid one using virtual event platforms like RingCentral Events .
Here’s a great example of a webinar landing page from McLean Hospital:
Webinars and live events
Image via McLean Hospital
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11 Conversion Rate Optimization Benefits and Best Practices
13 Analytics
Analysis
Some people like to read long articles. Others prefer to watch videos. But they enjoy listening to content on the go even more.
Analytics serve as the backbone of any successful web strategy. Without sufficient insight into your audience's preferences, your efforts to increase traffic to your website may not yield the desired results.
Consider polling your audience. Ask them what type(s) of content they prefer so you know how to deliver what they want.
Once you know what works, you can replicate those successes by creating similar content or updating existing content to make it relevant.
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14. Reviews and testimonials
When potential customers see positive feedback from others, it helps build trust and credibility. Positive feedback rich people database from others can significantly influence potential customers' purchasing decisions.
So consider using social proof through reviews and testimonials. Encourage satisfied customers to share their experiences.
You can achieve this like this:
Send a follow-up email requesting a review
Offer incentives, such as discounts and loyalty points, in exchange for a review
Simplify the review process by making it straightforward
Once you’ve collected your reviews and testimonials, strategically display them on your website to maximize your impact. Here’s how Casper displayed its reviews.