There are many variations of the scam but for the most part they all follow the same pattern.
Phishing operates through electronic communication, often via email, where the sender impersonates a trustworthy entity using social engineering tactics to convince the recipient that they are legitimate and, in turn, obtain personal or financial information for malicious purposes. It’s not just about financial loss; phishing also affects your company’s brand and reputation.
One big downside to email scams is that anyone can fall for them.
Social engineering has come a long way, and germany cell phone number list even top CEOs have fallen victim to phishing emails (a special kind known as “whaling”). Businesses are seeing more and more malicious emails flooding their inboxes these days. Symantec statistics show a disturbing fact: one in 131 emails in 2016 contained malware.
Phishing is a hugely successful tactic for hackers to get what they want, and marketers should be more vigilant. Phishing emails have a huge impact on email marketing campaigns, so it’s important to know the warning signs.