If you care about improving the user experience, especially for apps or more interactive websites, Smartlook is a good choice.
14. Mouseflow
Mouseflow screenshot
Mouseflow is really about understanding user behavior on your website. It has heatmaps, session logs, and funnel tracking that show where visitors get stuck or lose interest. For example, if people abandoned a form, it will help you figure out why people did that twitter database using Mouseflow. It is one of the best website visitor tracking tools that offers clear visual insights into user behavior.
What is good:
Great for diagnosing specific issues like abandoned pages or forms.
The interface is simple enough for anyone to use.
What's not so good:
Depending on the data you collect, privacy concerns may arise.
It's not as feature-packed as some of the larger tools.
Who's it for:
If you want to improve your website's performance and solve usability issues, Mouseflow is a solid choice.
15. Fathom Analytics
Fathom Analytics screenshot
If all you need is simple, privacy-focused data, then Fathom Analytics is perfect for you. You get details on how many people are visiting, where they’re coming from, and even what they’re doing – all in addition. Plus, it’s fully GDPR compliant. You don’t have to deal with those pesky cookie banners. It’s a simpler alternative for businesses that want to focus on tracking website visitors without compromising user privacy.
What is good:
Easy to use, no cookie banners or data tracking headaches.
Affordable, especially for smaller businesses.
Privacy-focused, so it's fully GDPR compliant.
What's not so good:
It's not great if you need really detailed and advanced analytics.
This may seem too simple for larger companies.
Who’s it for:
If you’re a small business or just want simple analytics without worrying about privacy, Fathom is a great fit. While its scope is limited, it can still complement other website visitor tracking tools you might use.