Since you'll likely have multiple types of visitors to your website, you'll also need a variety of call-to-action types to achieve your goals.
For example, you will need a different type of call to action to convert visitors into leads, then into customers, and finally into advocates for your brand.
You'll need the right mix of the following call-to-action types to optimize your marketing strategy.
Leading generation
Lead generation calls to action are designed to capture the contact information of your website visitors and turn them into leads. These CTAs often offer something of value in exchange for the information, such as an e-book, whitepaper, or free trial. They also help facilitate targeted marketing efforts.
Here are some examples of lead generation calls to action:
Download Now : Encourages visitors to download the resource
Get a Free E-Book : Offers a free e-book in exchange for an email address
Start a free trial : Invites users to try the service for free for a week or two
Submit the form
These calls to action lead users to fill out and submit forms on your website. This includes contact forms, surveys, or registration forms.
These are essential for collecting detailed information from visitors for several purposes, such as generating leads nurse database and gaining valuable insights into customer preferences and behavior.
Here are some examples of form submission CTAs:
Submit : A simple call to action to submit the form
Sign up today : Encourages users to sign up for a newsletter or service
Request for quote : Invites visitors to ask about pricing and leads them further down the sales funnel.