Instagram is a visual platform, so make sure your lead magnet promotion is eye-catching and on-brand. Use stunning visuals to grab attention, add a captivating caption that describes your lead magnet, and include a link to your lead capture page in your profile.
“Link in profile” are the three magic words on Instagram. Encourage followers to check out your profile to access your lead magnet. You can also use relevant hashtags and location tags to increase visibility. Next, embed your Instagram feed into your WordPress site to promote your latest posts directly on your website. This further increases traffic and engagement.
Pinterest
For a digital pinboard, Pinterest is very successful. More than 200 million people actively use it every month.
Think it's all recipes and interior design? Think again.
Pinterest is perfect for sharing infographics, checklists, and other visual magnets.
Use it to promote your lead magnet and also drive more traffic back to your website. Optimize your Pins with relevant keywords to ensure they appear in search results.
Youtube
If you don’t make videos, I understand. Video is super intimidating, but also highly effective for growing your email list.
Share videos on YouTube that provide concise, actionable tips to people in your target market. Use end screens at the end of your videos to promote your lead magnet. You can mention it in the video content and include a link in the video description.
Optimize your video titles, descriptions, and tags to improve visibility and drive traffic to your login page.
facebook
If you’re only going to share your lead magnet on one social channel, choose Facebook. It has more monthly users than any other social channel, and you have plenty of places to share your lead magnets:
Use your Facebook Page CTA button to redirect visitors to your login page
Run targeted Facebook ads to reach a wider audience interested in your area
5. Promote your Lead Magnet on your blog to build your email list for free
Your blog is your best friend when it comes to how to organically grow your email list. A blog post gives you the opportunity to demonstrate your expertise, build authority, and close lead generation.
One effective strategy is to use a CTA at the end of your blog posts to promote your lead magnet. Alternatively, create a footer bar on your blog that includes your lead magnet offer and email capture form. Hello Bar allows you to customize and position your truemoney database bars according to your preferences. You can decide whether you want it to sit at the top, bottom, or even as a pop-up on your blog.
Additionally, you can integrate lead magnet promotion into your blog. This can include embedding links into your content or even incorporating in-line forms into the body of your posts.
With these few touchpoints, you'll increase your chances of converting regular blog readers into subscribers.
One effective tip to grow your email list is guest blogging. Blogging doesn’t stop at your own website. If you want to reach a new audience, try guest blogging in publications in your industry.
In most cases, all you need is a winning pitch (or three). Make sure your presentation is concise, engaging, and demonstrates the value you will bring to their audience. Let the other website owner know what you would like to write about and how you will approach the topic. Highlight any unique insights or expertise you can offer that are relevant to the publication’s content and the audience’s interests.