This type of email can work wonders when your existing prospects have forgotten you exist. Remind them what they liked about your company or product in the first place.
How to use lead scoring to significantly improve lead care outcomes
How to use lead scoring to significantly improve lead care outcomes
Lead qualification is all about criteria. You want to know the minimum criteria for a lead to become valid as a lead.
For example, if your product costs $2,000 and your potential customer is only willing to spend $1,000, you’re at a dead end. Unless the customer suddenly decides to double their budget, they’ll probably never become a customer.
The budget is just a starting point. Go back to the BANT analysis and see where the customer falls in the buying cycle. For example, if the lead is still in the awareness stage, they are likely to spend more time evaluating their options.
Similarly, when you're marketing to a B2B business, you don't want to waste time with a prospect who doesn't have the authority to make a purchasing decision. You can ask to be introduced to the decision maker, but spending time nurturing that lead is unlikely to yield positive results.
How to find out your lead score
Your scoring efforts should create a foundation for leadership development based on the confluence of three qualities: readiness, ability, and willingness.
How to find out your lead score
It is at this confluence that a potential customer becomes a likely candidate to purchase your product or service.
You’ll notice that the Venn diagram includes several intersections, right? These represent different stages of the buyer’s journey. At specific intersections, you can nurture these leads with different types of content.
If a prospect is able and willing but not ready, you can create some urgency by sending a limited-time offer for a discount, free shipping, or a free sample.
Similarly, if a prospect is ready and willing but not able, send educational content to prepare them to the point ios database where they become capable.
Your lead score should be based on a specific scale, such as 1-10. Each number should describe your lead's position in the buyer's journey.
Frequently asked questions
Q1. What does it mean to lead education?
Lead nurturing is the process of building meaningful relationships with potential customers throughout their buying journey. You engage them with relevant and valuable content, address their needs, and guide them through the consideration stage of the sales funnel. With good lead nurturing, you can turn prospects into sales-ready customers by providing them with the right information and solving their problems.
An example of a lead nurturing strategy is using an email marketing campaign to engage with your prospects. You can send personalized emails containing educational content, product updates, valuable information, and exclusive offers to prospects who are interested in your offerings.
Q3. What is a leadership care strategy?
It means planning activities to connect with your prospects and build meaningful relationships over time. Using email, social media, and content marketing, you can share valuable content, help them move through the sales cycle, and turn them into loyal customers.