Is Google's future brand first?`

[kexej28769@nongnue]

I created a new favicon on Tuesday, May 28th, and resubmitted the homepage to Google Search Console. The updated favicon appeared on the morning of Thursday, May 30th (just under two days) ...


Anecdotally, most people are reporting that favicons are updating in a day or less . My personal site has some mobile-friendly bugs, which can cause delays, but there are currently no bugs or updates in GSC to let you know when your favicon is expected to appear in search results.


It’s easy to keep track of changes in ads, but by chile number data the brand or domain to the first line and adding a favicon, this design reflects a brand-first approach, emphasizing the brand and site over specific content. Reading between the lines of Google’s announcement, this design change makes it clear that everything in the “card” (the search result container, essentially) belongs to the same brand. Consider the Moz blog for example:


The wrapper makes the card a little more obvious, but by going with the brand, the new design makes it clear that all of these elements — organic results, sitelinks, and blog posts — are tied to a single source. Taking a brand-first approach to combat misinformation and help searchers attribute content to its source could also be part of Google’s larger strategy.