What do you think the consumer will do?
Because the offer perfectly aligns with the buyer persona and content, most consumers in this position will subscribe. They want this free checklist because it will further help them achieve their goals – and for free.
This is how content marketing can help you build an email list from scratch. You attract readers who are hungry for information, and then convert them with an offer they can't refuse.
6. Create an amazing lead magnet
You may have noticed something about the top bar we shared above.
Create an amazing lead magnet
See the text we highlighted above? That's a lead magnet offer. It tells people that they'll get something of value in exchange for subscribing.
Lead magnets increase opt-in rates by dangling the proverbial carrot. There are plenty of options for lead magnets, whether you’re offering a free webinar, tool, e-book, cheat sheet, or something else entirely.
Even though consumers are used to receiving emails, they often receive too many. They don't want to sign up for more emails unless they get something in return.
The lead magnet initiates the transaction. He says, "I will give you this valuable item in exchange for your permission to sell to you."
Keep in mind that you need to comply with GDPR guidelines . Hello Bar allows you to do this automatically. GDPR essentially requires you to get permission from the consumer to send marketing emails as well as to send a lead magnet. You also need to make your privacy policy available for potential subscribers to read.
7. Create an irresistible offer around a lead magnet to attract potential customers
Your offer is the headline or copy you use to entice your audience to download your lead magnet. If you don't teacher database present your lead magnet in an attractive enough package, people won't bite.
Check out these three offers:
Free Cheat Sheet
Get the Free Cheat Sheet
Grab your free marathon readiness guide
The latter has several advantages over the first two:
Unique verb : “Snag” is a strong verb that suggests that you are getting something of value that other people want.
Specificity : We have told the reader exactly what they will get.
Urgency : Including the word "now" at the end encourages the reader to act quickly.
We recommend writing at least 20 offers before settling on one. Play around with language and other features to find the right way to engage and drive conversions.