Email list cleaning involves removing inactive and inaccurate data from your email marketing database. For example, this process may include purging your email list of anyone you haven't communicated with by email in 90 days.
This is also an opportunity to remove anyone who has actively unsubscribed from your list. Ideally, you should do this immediately; if not , it's time to delete those emails.
You can perform the email cleaning process manually or automatically. The latter is often preferred as it is much faster and more efficient , but more on that later.
What are the risks of an unclean email list?
If you don't regularly clean your email list , it will bloat. Your goal is to get your target audience to view and interact with your emails. There are a few things that can prevent you from doing this.
For example, if email clients like Gmail think you're sending spam, they'll automatically discard your emails. This happens when people who don't want to hear from you send your emails to their spam folder, prompting Gmail to mark them and treat them as junk.
That's the last thing you want.
Furthermore, you risk irritating the audience you want to engage with your marketing strategies. Why would you keep sending them mail if someone doesn't want to hear from you?
What are the best benefits of email list cleaning?
There are several benefits to cleaning your email list that we can explore.
Let's look at them in detail.
1. Email cleaning will reduce your email marketing costs and increase your return on investment
Email service providers often charge based on the size of your database. You'll pay more for emails to 50,000 people than for emails to 5,000 people.
Therefore, cleaning your email list makes sense from a cost perspective. There is no reason to pay for emails to student database people who are not actively engaging with your messages.
The result is an increased return on investment. Because you’re only sending emails to people interested in what you have to say, you get more opens and clicks . It’s a win-win strategy.
2. Cleaning your email list will reduce your spam complaints
You don't want your business to be associated with the word "spam." Trust us.
Spam complaints will get you sent to an email blacklist. It's hard to recover from this and it's much more effective to avoid it altogether.