Step 1: Determine content marketing strategy goals
Before starting to build a content marketing strategy, marketers should clearly define their goals. Without the right goals in place, marketers can become “lost.” At this point, they can get lost in the act of creating and distributing content. Content marketing goals should be aligned with overall business goals, translated into key metrics that marketers can measure content marketing activities.
There are two main categories of content marketing goals:
First, sales-related goals. These include lithuania cell phone number list lead generation, closing, cross-selling. There are also up-selling and referral sales. Second, brand-related goals. These include brand awareness, brand association, and brand loyalty/advocacy. Most content marketers have more than one goal in both of these categories.
Defining goals helps marketers design better content marketing strategies. If the goal falls into the sales-related category, marketers need to ensure that the content distribution channels align with the sales channels. Conversely, if the goal is more focused on brand metrics, marketers need to ensure that the content is consistent with the brand’s personality.
Step 2: Identify target customers
Once the objective is clear, marketers need to define the audience they want to target. Marketers do not simply define the audience in general terms. For example, “our customers,” “young people in general,” or “decision makers.”