Collect Leads Using SMS Sign-Up Forms

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Many of them see unheard of results (like 80% open rates and 30% click-through rates). “Should you capitalize your subject line?” was one of our questions. Let’s take a look at our findings. The 3 capitalization formulas for email subject lines To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 experts to see if they relied on a particular capitalization formula. We found 3 common formulas: 1 – Sentence-case capitalization (the first letter of the first word is capitalized) 2 – Title-Case Capitalization (the first letter of every word is capitalized except for articles like “the” and “an”) 3 – all lowercase capitalization (every letter is lowercase) As an example, here is the same subject line with these 3 different formulas applied to it: Sentence-case: This is an email subject line Title-case: This Is an Email Subject Line all lowercase: this is an email subject line How experts capitalize their subject lines 60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase email subject lines.

Email subject line capitalization graph Are lowercase subject lines bahrain whatsapp data an underused secret? The majority of the experts we analyzed use sentence-case capitalization. But a few experts consistently send emails with entirely lowercase subject lines, like email marketing expert Val Geisler. Geisler is a freelance consultant and writer who specializes in email marketing, and we analyzed her emails for our research. Geisler points out that people are more likely to open an email if it’s from a personal connection or friend. “If you’re writing an email to a friend, are you going to title-case the subject line? Probably not.

You likely won’t even use sentence-case capitalization. I write my emails like I’m writing to a friend so my subject lines follow the same principles. Does it work? I’ll let my 80% open rates and 30% click rates speak for themselves.” Val Geiser Email subject line capitalization case study John Oszajca founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music, wanted to test this for himself. Oszajca has been capitalizing the first letter of his email subject lines for years.