Instead of capital letters, use bold or italics to emphasize important points. You can also highlight key phrases with different colors.
Imagine you're chatting and laughing with a friend when they suddenly switch to a harsh, hostile tone. The sudden change can confuse you, break your trust, and possibly even drive you away.
Similarly, maintaining a consistent tone in communication helps build trust and improves audience engagement.
Check your emails
Errors in your emails can undermine your credibility and professionalism. So, review your emails thoroughly to make sure they are polished and error-free. Taking a break before proofreading can help you approach your content with fresh eyes.
5 Email Copywriting Examples for Ideas
Learning how to create relevant and compelling email content is great, but executing it is tricky. Seeing email copywriting in action can give you a head start on successful email marketing.
Here are five examples of email campaigns from established brands that utilize email copywriting.
1. Absolut – Personalized email
Absolute personalized email
Image via Really Good Emails
Absolute personalized email content
Image via Really Good Emails
Absolut understands the power of personalization in email copywriting. They address recipients by name and skype database instantly create a sense of connection.
They also ask about their favorite flavor to show that they care about the recipient's interests and preferences.
Absolut goes one step further and asks for feedback on their products, demonstrating that they value their customers' opinions and are committed to improving their offerings based on real customer experiences.
2. PayPal – Relatable
PayPal Customer Pain Points
Image via Really Good Emails
PayPal uses relevant customer issues in this email copy to grab the reader's attention.
They highlight common issues that customers encounter when using the payment service. This includes difficulties accessing accounts, problems with payments, account setup, etc.