In the process of exploring and deepening relationships with customers the dc sales model also helps companies directly collect customer data unlike in the past where they were separated by a layer of stores and could only be at the mercy of platform arrangements. What can we learn from Nike’s dc marketing? Let’s take a look at Nike’s official website.
The first thing that comes into view is the image video. lebanon telegram data This kind of video is also often shown on Nike’s social media. It is not just about athletes but also shows the stories of various people in society not because they are talented but because they work hard to overcome fears challenges or physical obstacles. The ingenuity of these content curation can make fans more immersed in the situation and believe that they are also part of Nike’s just do it! vision.
In the past Nike conducted a survey on the social media usage habits of young people born in the s and found that they love watching short dramas on YouTube and specially made a series of Margot vs Lily for this purpose. If you click into stores in different regions you will also find that Nike will adjust the layout according to local cultural preferences! For example in order to establish a connection with Indian women Nike specially collaborated with rappers and Indian female athletes on an MV called da da ding.