You have probably heard these terms used as if they were synonyms, as if they both referred to the same discipline or task. In fact, you may still have that concern and not know what the difference is. The truth is that the relationship between Content Marketing and Inbound Marketing is very close, but they are two different topics.
In order to establish this relationship, we first need to know a little more about these terms.
What is Content Marketing?
Content Marketing is the action of planning, creating, publishing and distributing original, useful and relevant content in order to attract the attention of users and get them to show interest in a company.
The objectives of content creation can vary depending on the moment in which the brand is located. The goals can range from increasing the traffic of a blog or website, capturing leads, closing sales, to building customer loyalty. To create a successful content marketing strategy , the most important thing is to be authentic, since users value it a lot. In addition, Google is always attentive to this in order to know how to position you in the SERPs (Search Engine Results Page).
The most commonly used formats for creating content designed to attract users are:
Ebooks
Webinars
Infographics
Videos
Photographs
Podcast
Blog Posts
Social media posts
Online courses.
In turn, all this content must be adapted to be published and distributed through india telegram data automated email and on platforms such as:
YouTube
Instagram
Facebook
Twitter
WordPress
Blogger
Spotify
But what is the relationship between Content Marketing and Inbound Marketing? Let's first review their definitions in order to understand their commonalities.
Inbound Marketing was designed in 2005 by Brian Halligan and Dharmesh Shah, founders of the developer and marketer of digital products, Hubspot . It is a technique that came to challenge the traditional way of doing marketing (or outbound marketing ) and that, since then, has not stopped growing and gaining followers.
Instead of trying to persuade people through direct advertising by offering them a product or service that they probably won't be interested in buying, Inbound Marketing proposes generating strategic and comprehensive actions to ensure that people go looking for brands and come across their content.