Create your thought leadership content

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When you have what you want to say and how you want to say it, it’s time to make your content!

Shoot a quick video for short form content. Sit down and talk at length for a longer video.

Writing newsletters or blog posts or opinion pieces may take more steps and refinement, but you already have the outline from your draft.

Record a podcast if it’s for your own, or use a condensed version of your japan phone number list thought leadership content to pitch to be on other podcasts. Remember to include this along with your media kit or even on it in order to ensure the podcast host understands what you want to talk about and why.

The specific way in which you create your content will be specific to you.

BONUS: Engage, Boost, & Iterate
Sometimes, people go viral without effort. Other times, a person has shared and reshared and commented and boosted a post into oblivion before it’s picked up. You can do that too.

In order to drive a point home, sometimes you need to make it in various ways. That means iterating your original idea. Using more or different stories. Clarifying points of confusion.