4. Integrate social media tools with the rest of your tech stack

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Streamlined tech stacks lead to an improved, uninterrupted customer experience by empowering marketing and customer care teams to respond swiftly and delegate tasks clearly, without clicking through multiple tools. This also prevents headaches and collisions internally, and preps your team with all the intel they need to provide best-in-class support teacher data to your customers. With the right integrations, it’s like having a vacuum, a mop and a dry duster all in one.

For example, Sprout’s integration with Salesforce consolidates touchpoints between social media and your CRM to give you an in-depth understanding of your audience, and makes it easier to respond promptly to incoming messages. The intelligent case routing feature improves agent productivity through automated case creation and routing. Which ensures that inbound messages reach the right agent—right inside of Salesforce. The integration enables you to respond to customers faster and come up with better solutions to meet their needs.

A screenshot of social data from Sprout integrated in the Salesforce platform, which demonstrates how incoming social messages can be linked to existing contacts and cases.
To see it in action: When Casey’s switched from Social Studio to Sprout Social, they optimized their use of the Salesforce integration. The convenience store chain increased their response time by 90%, improved communication between their guest relations and social teams by tenfold, and improved their overall guest satisfaction scores by 3%.

“The integration has been a game-changer. It’s opened a floodgate of communication right within the tool between our social and Guest Relations Teams.” – Jasmine Riedemann, Casey’s, Social Media Manager