Domain Authority
Previously, domain authority was all about links. Today, Google also evaluates your site based on expertise , authoritativeness , and trustworthiness . Also known as EAT Expertise, Authoritativeness, and Trustworthiness. EAT is Domain Authority 2.0. In this chapter, I’ll cover everything you need to know about this important SEO trend.
The latest set of Google Quality Raters Guidelines is focusing on E-A-T.
EAT section of guidelines
EAT has been part of the guidelines for years. But EAT romania mobile database is now a more important ranking factor than before. For example, Google’s new “ How Search Works ” report mentions that they want to rank “trusted sources.”
Google search report on prioritizing reliable resources
They even use E-A-T as a key ranking signal:
Google search report on EAT
Now that you know this, let’s talk about how to improve your website’s EAT.
Become an expert or hire one
If you just hire a freelancer to write your content, you’re in trouble.
Google guidelines – Creator of the main content
That’s because Google wants to show content written by experts in the field.