Much of content performance is governed by the Pareto Principle aka the 8020 rule, just like so many other factors in our lives — so it’s nothing new that as our content grows, you can expect 80% of traffic to only go to 20% or less of our content.
The following 3 examples are from content that was completed by a client. These examples remove the homepage of the site, as the homepage typically gets the majority of traffic, and show more traffic going to fewer pages.
Percentage of organic sessions vs. percentage of content pages:
Organic Traffic vs. Number of Onsite Pages
As you can see, not even 20% of the content is france mobile database getting 80% of the organic traffic to these sites.
2. The power of Google
2016. From the Panda update in 2011 to the launch of Hummingbird and RankBrain, Google has shown us that content is more than just keywords. While the SEO industry is watching every algorithm change and update that Google announces, there’s something different about turning those changes into meaningful information for your clients.
First, let me start by quoting Google itself. Quoting this from Google’s own playbook:
“The key to creating a great website is to create the best experience for your audience through original and high-quality content.