Rewrite the subheading to highlight the value prop that would be most appropriate if someone clicked on this deep product page.
Increase the length of your features section from 3 or 4 features to 5 or 6. Now that you know the specific products or feature sets that your visitors are most interested in, dive deeper into each one.
Role Page
A Persona page for example companyomsalespeople is the page that you send ad traffic to.
Persona refers to how an ad targets a specific audience, such as new moms or young men, and how that audience is served a landing page message that best fits their interests.
The Character page is almost identical to the Home page, except for two tweaks:
The value of repeat ads – the value of the ads on the page where finland mobile database repeat visitors came from. Consistency between ads and landing page copy reassures visitors that the ads are not misleading them to visit your site.
Identify the audience – Call out your audience directly in the headline, subheadline, or feature text. Assure them that your product fits their interests. For example, if your ad is targeted at salespeople, your headline text might say: “Finally, a spreadsheet app built just for salespeople .”
What I like about persona pages is that they do double duty: you can conveniently link to them as promotional material when you’re targeting the same audience outside of paid advertising.
Evaluating Landing Page Conversions
Here’s a quick primer on how to evaluate your page conversion performance.
You measure performance by tracking conversion events : actions that visitors take on your website. Common landing page conversion events include signups, purchases, and email submissions.