Radio is primarily a morning medium, while television is an evening medium. Even in the VJ system, television is technically quite complex and cumbersome, radio is quick and easy: you pull the control up and you're on the air. Television is expensive, radio is comparatively cheap. Television is a medium of money: the budget primarily determines which programs you can offer.
With ten million a year, you will never compete with the RTLs of this world. With a manageable team of professionals and a great concept, you can produce a world-class program. And almost more importantly: every uk rcs data medium needs an identity. What is meant to work externally must also work internally. Only when employees are passionate about their own medium can the highest quality be achieved. Anyone who is abused as a supplier for various channels will not deliver top performance. Because the new magic word convergence is the enemy of branding, the mantra of recent years.
Convergence, a new version of the former term synergy, is not free. Born and pushed in a time of crisis, when people want to cut costs at all costs, it confuses the central element of high-profile media. That is the case with the newsroom. And even more so with the Armin Walpen plan for radio and television. Because it is above all a new instrument of power, sold with the battle cry of cost savings.