The publishers are calling on the advertising clients to pay the outstanding invoices directly to them instead of to Publicitas. This is legally tricky, as Publicitas is responsible for the del credere for the uk rcs data customer orders. It is to be expected that the unsettled customers will stop all payments to Publicitas for the time being until the situation is clarified. situation even worse and a capsize even more likely.
If Publicitas were to go bankrupt, small publishing houses and publishers would be hit the hardest. For them, things would be very difficult. In addition, smaller advertising clients who were advised by Publicitas instead of advertising and media agencies would suddenly find themselves without support. Over the last ten years, the large media agencies have long since equipped themselves with their own tools and databases or organized alternative solutions with Wemf. They are no longer dependent on Publicitas' services, even if some are still happy to leave the laborious ad placement to "P".
Since Publicitas contractually assumes the del credere for the advertising orders it arranges, the clients are unlikely to have to expect to be asked to pay twice, unless they pay the publishers directly - without Publicitas' consent. In that case, Publicitas would probably be entitled to insist on payment of its invoices. So: the best thing to do is to contact both parties and discuss solutions before money goes to the wrong person.