What kind of budget do they have to work with?
Do they complain about pain points on social media sites or review sites? What does that info tell you about who they are or what they need?
Are they lower-level employee or bonafide decision-makers?
Spend a good amount of time answering these questions. The effort you put in will help you personalize your sales pitch. It will also help you explain how your offerings are better than those of your competitors.
7. Ask Open-Ended Questions
An open-ended question is any query that can’t be answered with a simple yes or no. For example, “Can you tell me why you don’t like your current CRM?” is an open-ended question, whereas “Do you like your current CRM?” isn’t.
According to Matt Little, the Owner and Director of Festoon House: “You can better understand your customer's needs, difficulties, and wants by asking open-ended questions that prompt detailed answers. This information lets you offer solutions that resonate with them one-on-one, boosting the likelihood of a deal.”
Use this effective sales technique by asking questions like these:
“Why do you think that is?”
“What have you already tried?”
“What is missing in your current stack/solution?”
“Tell me more about….”
To learn more about open-ended questions, check out this south africa telegram data blog post where we share 40 questions that will help you get to know your prospects—and make more sales.
8. Create a Sense of Urgency
The best sellers convince leads to buy now, not later.
Why? Because later may never come. Your prospect might get distracted and forget to call you back. Or have their budget slashed? Or a million other less-than-ideal things.
One of the best ways to shorten sales cycles, close deals, and turn prospects into new customers right freaking now is to create a sense of urgency throughout the sales process.
Here’s how to use this sales technique while still maintaining strong customer relationships:
Agitate your prospect’s problem, while simultaneously promoting the benefits of your product or service. Remind them why this solution is so important to them, and why they urgently need to solve their problems.
Sales Techniques - Use CRMs like Close
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