Fear Although brands never want customers to be afraid of them

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There is a phenomenon known as Fomo (an acronym for fear of missing out ).

This is a consequence of the information overload we receive daily and the popularization of Internet access, which allows us to stay connected at any time and place.

Plus, it has to do with the mental trigger of scarcity .

Fomo occurs when users feel an uncontrollable urge to check email, text messages, social media updates, and everything in between.

It is clear that a marketing professional should not encourage behavior related to the abusive use of the Internet, which can evolve into something more serious.

But you can use this knowledge to better understand how benin phone data people behave and create actions accordingly.

Think of the innovative services some companies offer for users to try out for free.

They can define that people who want to use the service need an invitation to register, for example.

If all of a user's closest friends are taking advantage of the new service and he isn't yet, he'll likely feel left out and eventually ask someone else for an invite.

Rage
Marketing professor Jonah Berger, PhD, describes in his book Contagion – Why Stuff Catches On, that in addition to considering emotions as positive or negative, we must also take into account something known as physiological arousal.

The state of excitement is one in which we remain alert, motivated to perform some action.

It is an ancestral feeling of flight or fight, triggered by emotions such as anger, excitement and anxiety.

We have already seen the reasons why positive content is shared more, but we have to keep in mind that certain funny texts, images and videos are so popular because they cause some excitement.

The same goes for materials that evoke anger, such as reports about people who have been poorly served by a large company or reports about the privileges of politicians.